Case studies

Every engagement is measured on booked estimates and closed revenue. Here’s what six months looks like for three clients in different markets.

Terrano Tree Experts · Ohio

From chasing storms to a three-week estimate backlog

Terrano ran two crews on referrals and storm work. Revenue swung 40% month to month, and their old agency reported clicks — not jobs.

We rebuilt their Google Business Profile, launched Local Service Ads targeting removals and crane work, and shipped a mobile-first site with click-to-call. Every dollar tracked to a booked estimate.

3.1×
more booked estimates
Before
22 est/mo
After 6 months
68 est/mo

“It’s the only marketing money I don’t second-guess.”

Mike Terrano, Owner
Summit Arbor Co. · Colorado

+$92K/month with the same two crews

Summit was busy but unprofitable — small pruning jobs filled the calendar while high-margin removals went to a franchise competitor ranking above them.

We shifted ad spend to removal and hazard-tree keywords, built town-level service pages, and added an instant estimate form. Job mix flipped toward $3K+ tickets.

+$92K
monthly revenue added
Before
$74K/mo
After 6 months
$166K/mo

“Same trucks, same guys — twice the revenue. It was the job mix all along.”

Dana Whitfield, Owner
Bayline Tree & Crane · Florida

Cost per booked job cut by more than half

Bayline spent $9K/month on ads with no idea which calls became contracts. Their cost per booked job was $212 and climbing.

We added call tracking tied to their CRM, killed the keywords that never booked, and moved budget into LSAs and the map pack. Spend went down; booked jobs went up.

−58%
cost per booked job
Before
$212/job
After 6 months
$89/job

“First time anyone showed me what a booked job actually costs me.”

Rob Casteel, Owner

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